The Swiss market for holiday homes has seen a significant price increase in recent years. High demand and limited supply, particularly in popular areas like Ticino and Graubünden, have led to significant price rises. According to experts, affordable offers have become rare. Especially in tourist hotspots, prices have increased by up to 40% since 2020.

Those still looking to purchase a holiday home at a lower price might find opportunities in less touristic areas or in sales under time pressure. In more remote mountain regions and less touristic areas in German-speaking Switzerland and Romandy, buyers may encounter more moderate prices. The market in these lesser-known regions often does not benefit from the same media presence and marketing that favor the more well-known locations, which can lead to more favorable prices.

Additionally, buying a holiday property in these less frequented areas often comes with other advantages, such as less competition when buying and more negotiating room regarding the price. However, it should be noted that such properties may not experience the same appreciation as those in established holiday regions. Investors and holiday home buyers are therefore well advised to also consider the long-term prospects and infrastructure development of the respective region.